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Our shades were inspired by the Human Pantone Project (Humanæ) – an endeavor by Angelica Dass to photograph and label every single skin tone in the world.

Check out some samples below to help you decide which one of our shades may fit you best.

FAIR

Male 1 with skin tone for fair shade
Male 2 with skin tone for fair shade
Male 3 with skin tone for fair shade
Male 4 with skin tone for fair shade

LIGHT

Male 1 with skin tone for Light Shade
Male 2 with skin tone for Light Shade
Male 3 with skin tone for Light Shade
Male 4 with skin tone for Light Shade

MEDIUM

Male 1 with skin tone for Medium Shade
Male 2 with skin tone for Medium Shade
Male 3 with skin tone for Medium Shade
Male 4 with skin tone for Medium Shade

TAN

Male 1 with skin tone for Tan Shade
Male 2 with skin tone for Tan Shade
Male 3 with skin tone for Tan Shade
Male 4 with skin tone for Tan Shade

DARK

Male 1 with skin tone for Dark Shade
Male 2 with skin tone for Dark Shade
Male 3 with skin tone for Dark Shade
Male 4 with skin tone for Dark Shade

With over 4000 subjects to date, the Humanæ Project classifies each person’s skin tone according to the industry-standard Pantone color library. The intent is to challenge our preconceptions about race and skin color.

Social categories of black, white, and yellow are simply false. People from very different ethnic backgrounds often share the same exact pantone color. From millionaires to refugees, when we are stripped down to our bare skin, we are all just an alphanumeric code. You and I are not much different from each other.

To learn more: check out Angelica’s 2016 TED Talk – The beauty of human skin in every color